"Full Ask"

Obtaining the full asking price, or "Full Ask", on a property is nice for the seller.  Psychologically it's "Winning" (Charlie Sheen pun intended)

But is it really wise to hold out for "Full Ask"?

Several years ago, when the real estate feeding frenzy was at it's peak, bidding wars were common and prices climbed every week.  Sellers puffed out their chests and bragged that they got $200,000 over asking price.  Interestingly, buyers also boasted that they "paid $200,000 over asking price, and I won!".  In some markets brokers even adopted the strategy of deliberately listing the property well below market value in anticipation of a bidding war driving it far beyond what it was theoretically worth.

This strategy often worked.  In that particular psychological climate buyer's fear of losing was so strong that they willingly overpaid just to keep their "competition" from winning.  Seemingly odd behavior, but a surprisingly "human" reaction.

Times have changed.  The market went through a dramatic swing when prices dropped drastically.  Interestingly, you would think that stressed-out buyers nervous about committing to paying such a huge premium to own property would jump at the chance to buy at a 20-30% discount, but no -- they did not.  They were scared and afraid.  Logically you may ask "Would you like to buy the exact same property that was priced at 'x dollars' six months ago for only 80% of 'x' now?" but the answer was almost always "No".

Where are we today?  It's neither a seller's nor a buyer's market.  Most properties are priced reasonably and most trades are reasonably close to asking price, but almost invariably there's some wiggle room.  You would be hard pressed to find someone today to pay full ask simply because they expect to negotiate.

As a seller you must consider this before you commit to an initial asking price.  If you think your apartment is worth $1,000,000 it would be far wiser to list it at $1,050,000 or $1,100,000 and negotiate with a buyer than to list it at one million and expect full ask.  The strategy may change over time, but that's the way it is now.

Summary: Markets change.  You must to adapt.to them accordingly.  Bucking the trend -- even if you think it makes sense -- is a recipe for failure.  You can still achieve the same goals, it's just the method that requires flexibility.

Reach me at: michael.sussilleaux@gmail.com

Investment Properties

Investment properties have always been popular in New York City, and there is even more interest in them now primarily due to global economic factors and very low interest rates.  Foreign investors in particular are taking advantage of currency fluctuations and the relative stability of New York real estate values as a hedge against uncertain conditions in their home countries.

Ok, so you're considering buying an investment property in New York, what should you be looking for?

The first thing to do is familiarize yourself with the various ownership options.  The three main choices are:

1. Owning a building outright
2. Owning a condominium apartment
3. Owning a cooperative apartment

There are also opportunities in commercial real estate, but that is a separate subject.  Of the three listed above, the least attractive and most constraining form of ownership is the cooperative, or "co-op".  In a co-op, you own shares of a corporation along with other owners, and your control over the property is limited; particularly regarding your right to rent out the property.

Condominiums and building ownership both give you much more latitude in what you do with the property and they're typically the best suited for investment purposes.

So what should you look for in a potential investment?

I recommend the following as a starting point:

• Location:  What is the neighborhood like now, and likely to be in the future?
• Appeal:  Will the property appeal to a wide variety or a unique niche of potential tenants?
• Rent:  What are the typical rents you can expect from a property?
• Income/Expenses: What are all the costs associated with ownership?
• Cap Rate:  What is the ratio of Net Operating Income to the price paid for a property?
• Appreciation:  What is the "upside" for the property over time?

Every investor is unique, and there is no substitute for market knowledge and good advice.  If you're considering investing in New York real estate, give me a call at (917) 647-1464.  Or shoot me an e-mail.  I look forward to hearing from you!

Reach me at: michael.sussilleaux@gmail.com

Buying a Pied-à-Terre

Are you considering buying a part-time residence, or “pied-à-terre”, in New York City?  New York is a fantastic place to do more than just “visit”, and owning your own place – without the hassle and expense of a hotel – may be just the right thing for you. 

There are many things to consider and it is important to understand all the factors that affect what, where and how you buy your pied-à-terre.  Some of the more important elements are:

1.  Location.  What neighborhoods best suit you?  Is transportation convenient?  How about restaurants, shopping, museums and the theater? 

2.  Ownership.  New York primarily offers condos, co-ops and private buildings as buying choices.  In most cases co-ops will not work for part-time residents.  You must understand the differences and the pros and cons of each choice.

3.  Financing.  At the time of this writing, mortgage rates are currently at record lows.  Lenders often have different requirements for part-time residents, particularly those who live overseas.

4.  Income/Expenses.  Are you planning to rent out your pied-à-terre?  Do you know what fees, taxes and expenses you will incur?

The list above is not comprehensive and each point above could easily be expanded to a separate blog post, but it is a start.  Because of all the details and the fact that you most likely aren’t intimately familiar with New York real estate, it is vital that you speak with a knowledgeable broker to walk you through the process and help you achieve all your goals.  I recommend that you call or e-mail me if you’re interested in finding out more.  I’m happy to help.  You can find my contact information here.

Reach me at: michael.sussilleaux@gmail.com

What I Want

"You aren't listening to me!  Why can't you find me what I want?"

This is a fairly common complaint with some buyers and renters.   I'm always delicate in how I respond to clients who ask this, because this question runs much deeper than one would think.

The truthful answer -- which I am very unlikely to respond with in such direct terms is...

"Yes, I am listening to you, and the reason we can't find what you want is that it doesn't exist."

More often than not, this is an expression of frustration that ones' budget is not up to the level of ones' desires.  Most buyers experience this unpleasantness to some extent, but most people come to terms with the reality of the situation and adjust their search criteria accordingly.   The people who seem to have the most trouble accepting the limitations of their desires tend to be people from outside New York City who must adjust to a very different market than they're used to.  Many of these people are very successful and are used to being among the "well-to-do" of their home region.  It can be very difficult to accept the fact that a one-bedroom apartment can possibly cost as much as a 5 bedroom McMansion with a 3 car garage back home.

I honestly sympathize with people in this regard, and I understand that there is an education process in learning the specifics of a new market.  Most people come around sooner or later, but there will always be that one person digging their heals in and insisting that...  "You aren't listening to me!  Why can't you find me what I want?"

Sometimes you just have to wish a client the best of luck and acknowledge that you are unable to provide the service they require, bid them a genuinely fond farewell, and recommend that they engage another brokers' services.

Reach me at: michael.sussilleaux@corcoran.com

What's a "Walk-Through"?

What is a "walk-through", and why is it important?

A walk-through is a physical "inspection" of a property performed by the buyer just prior to the actual closing. Since it often takes months from the time that the buyer has last set foot in the property to the time of closing, a walk-though is an opportunity for the buyer to make sure that the property is in a condition consistent with when they last saw the property. It's a final opportunity just prior to closing to ensure that there is no egregious damage to the premises.

Note that the word "inspection" in the last paragraph is in quotes. Therein lies the rub.

Recently I had a walk-though where the buyer came in with a team of helpers and tested every appliance, the plumbing, all the electrical sockets, the windows, window coverings and inspected the walls, floors and ceilings for imperfections. Naturally this person wanted to make sure that she was getting everything in working order -- which is understandable. (By the way, everything was fine, and the closing went smoothly).

What isn't fine with the "fine toothed comb" approach is that in New York City, properties are generally sold "as-is". This means that if the chandelier didn't work when you signed the contract, there's no requirement for it to work now, just before you close on the property unless you specifically made contractual provisions for it to be fixed. The walk-through is not an engineering "inspection" to compile a punch list of things to be fixed by the seller. (In the special case of purchasing new construction, there really is a punch list, but not in the far more common resale of an existing apartment)

Had this woman found pinholes in the walls from picture hangers, faded paint or stains that were covered up by rugs, inoperative lighting fixtures, non-working air conditioners and almost anything else you can think of, she would most likely NOT be entitled to have the seller remedy these problems or compensate her in any way since the purchase is "as-is". This is a surefire way for there to be bad feelings and resentment at the closing table, and is most certainly not the way you want to begin life in your new home.

All this pain can be avoided. The time for this kind of detailed inspection is before the contract is signed, not after. Check the property out thoroughly before you sign on the dotted line! The walk-through is to verify that there is no unreasonable damage that wasn't there when the contract was signed and to ensure that there is a working smoke detector in the property. (The buyer must sign an affidavit that there is a working smoke detector at the closing, so I always make sure I call attention to it during my walk-throughs)

It is the responsibility of the real estate broker to educate their customers about what to expect from a walk-through. There's nothing "evil" about the sale being as-is, but it's important to know how you can meet all your expectations about what you're buying. Education makes all the difference.

Reach me at: michael.sussilleaux@gmail.com

Summer is almost here!

Happy June to everyone!

As you may know, summer is typically one of the busiest sales seasons of the year for residential real estate in New York, and things are very busy this year. Since the spring of 2009, when the marketplace ground to a halt, we have seen a doubling in the number of residential sales transactions, with more than twice as many apartments being sold this spring compared to spring 2009.

The resurgence of active buyers has also signaled a reduction in the median “days on market” before a property sells, although it is still takes an average of four to five months before a listed apartment actually closes. This is by no means the “irrationally exuberant“ market of 2004-2007 and while sales volume has returned, buyers are very discerning. The demand for any given property is driven by one dominant factor: PRICE!

Well priced apartments are attracting instant activity and occasionally multiple bids, while over-priced listings fail to generate real interest. When a newly listed apartment launches, all the serious, well informed buyers are able to very quickly weigh its attractiveness and appeal in comparison to other similarly priced listings. Readily available market data on the Internet continues to bring much needed transparency to the market, and no longer can a seller reasonably hope for an “uninformed” buyer to overpay for a property.

Looking forward, while no one has a crystal ball, it is fair to say that the latest market “bottom” is behind us. Manhattan apartment prices have generally risen between 4 %and 7% since the beginning of the year, and both buyers and sellers should seriously evaluate their options.

Enjoy your summer!

Reach me at: michael.sussilleaux@gmail.com

Overpricing

I'll need 18 of those $1,000,000 bills thank you very much.

A small townhouse of "quasi-historical significance" just came on the market in Brooklyn for $18,000,000. It's a small building. By suburban standards, it's minuscule. If this buildings' doppelganger were being sold in Buffalo, NY it might sell for $30,000 or so. Theoretically, you could by 600 of these in Buffalo for the same $18 million that this one in Brooklyn is listed for.

Does this mean that this $18,000,000 townhouse is overpriced?

Well, that's a tougher question than one may think. It really all depends on what someone is willing to pay for it. Comparable sales suggest that it is overpriced, but what is "quasi-historical significance" really worth? More importantly, if you are the seller of a "unique" property, how do you maximize your profit.

Consider the owner of this property. Perhaps a real estate broker came in and valued the townhouse at $4,000,000 based on comparable sales. Let's go wild and assume that ten brokers came in and valued it ranging from $3,000,000 to $5,000,000. Finally, the eleventh broker comes in and says that you can get $18,000,000 for the property. What do you do?

All things being equal, it seems the property is worth $4,000,000, but how can you possibly leave a potential windfall of $14,000,000 on the table? That's a very, very compelling reason to list the property in the stratosphere. Many of us buy lottery tickets, why shouldn't a rational human being try for the moon?

The problem is that if you go for the $18,000,000, and then reduce it to $15,000,000 and so on ... all the way down to $4,000,000 everyone will wait for it to go even lower because you'll have a white elephant that no one wants. You're facing quite a conundrum because the lure of the silly money is a tempting siren indeed. What's the answer?

The answer is this. If you are a seller and you are truly uncertain about the true value of your property because of extenuating circumstances such as "quasi-historical significance" your safest bet is to offer the Pollyanna broker the following: "I will let you list my property for $18,000,000 for 30 days. If you are correct, and this is the price point, everyone benefits. If you have misjudged the market and you are wrong, you are fired."

This protects you from brokers who are "buying the listing". Specifically, they simply want to get your listing whether or not the price is realistic. They do this to attract buyers to see the property who they then woo and guide them to other, more reasonably priced, listings. If they price your property ridiculously high, it is detrimental to them as well because frankly the buyers they're hoping to attract will be angry that they went on a wild goose chase for a clearly inferior property.

The moral:

The more unique and out of the ordinary your property is, the more important it is that you do your homework and try to get the most qualified sales team on your side.

Reach me at: michael.sussilleaux@gmail.com

Missing in Action

Mea Culpa.

It's been a long time since I've written a post. The reason is simply that I've been very busy with the business, and haven't allocated sufficient time to write.

So this is a placeholder. There's lots to talk about. I just have to do it.

Hang in there and as always, feel free to e-mail me if you have any questions. Thank you!

Reach me at: michael.sussilleaux@gmail.com

Price per Square Foot

Here's a quick lesson on "Price per square foot", (or ppsf). Price per square foot is a very effective means of pricing property, particularly in large multi-dwelling buildings. The other day I was explaining how to utilize ppsf data to a client of mine, and she said "Oh, it's just like pricing diamonds!", and she is correct.

One of the "4 C's" of pricing diamonds is "carat", or the physical size of the diamond. Small diamonds are obviously less expensive than larger ones, but as the diamond gets larger, the price increases ever faster.

For example, a 1/4 carat diamond of a given cut, color and clarity may sell for $200. A 1/2 carat diamond may sell for $500, a 1 carat for $1,300 and a 2 carat for $3,500! You can't simply add up the cost of four 1/2 carat diamonds to "equal" a single 2 carat diamond. The larger diamonds are simply much more valuable than the smaller ones.

The same pricing analogy is true of apartments. In a given location, for apartments of similar condition, the ppsf will vary considerably by size. A small studio apartment may sell for $700/sf, but a one bedroom in the same building may go for $800/sf and a two bedroom for $1,100/sf. Unfortunately for the buyer, the bigger apartment is not only more square feet to pay for, but each one of those square feet is more expensive! On the bright side, unlike diamonds, you can combine small apartments to make larger, more valuable ones. (But that's a topic for another post!)

Reach me at: michael.sussilleaux@gmail.com

2010

And so it goes. Another year begins, and we look forward, (and backwards), to get our bearings and plan for the future.

2009 showed a marked improvement in sales activity late in the year as buyers who were on the fence finally began to pull the trigger. The best apartments at the best prices are moving again, particularly in the studio and one-bedroom market.

What does 2010 hold? The future is always uncertain, but here are some of my thoughts:

1. The Federal Reserve is currently slated to pare down their direct support for mortgages this spring, and it is likely that interest rates will rise from record lows over the course of the year.
2. Inventory is down from its' record levels in 2009. It is not a sellers' market, but it's not so strong a buyers' market that buyers can unilaterally dictate terms. Many buyers have unfortunately lost out on properties they really liked because they pushed too hard and the sellers went elsewhere.
   
3. Inflation is a growing concern across our entire economy, not just real estate.

Should you make any resolutions for 2010? That's a personal decision, but here are my personal real estate success resolutions:

1. Be reasonable. You are not going to find the lone rube who is willing to pay 2007 prices for your apartment, nor will you be able to drive down a seller to accept 50% off the asking price because you are paying cash.
2. Learn the market. Find out where prices are for properties that are in your realm of interest. That way you will be able to know what amount to bid to buy it, or what price to offer it for in the case of being a seller.
3. Get an excellent real estate attorney. This past year I have seen more deals fall through because of bad lawyers than ever before. You stand to lose a boatload of money if there should be a problem and you have inadequate representation. Get a recommendation and under no circumstances should you use a friend or relative (read "cheaper fee") whose business is not primarily that of New York real estate.
   

I wish all of you a healthy, happy and prosperous New Year!

Reach me at: michael.sussilleaux@gmail.com

Should I Sell Now?

The answer to the question "Should I sell now?" depends very much on where you will be moving after you sell.

Your answer will be very different depending on whether or not you're staying in the same area or relocating to a different real estate market.

There's a saying that helps answer this question for you; "All boats in the harbor rise and fall together with the tide". This simply means that in a given real estate market, when prices go up for one home, they go up for all homes and vice-versa.

Consider this: Is it better to sell in a rising or a falling market? If you will be buying in the same market after you sell, it's better to sell in a falling market. The reason is that you will be buying someone else's property at a price point that continues to drop in the declining market after you've sold your property and pulled your money safely off the table.

Conversely, if you sell in a rising market, you will be buying someone else's property at a higher price since it will continue to appreciate while your money is off the table after you've sold.

Naturally, if you are relocating you must consider the new market that you're moving to. It's an altogether different "harbor" in the boat analogy, and subject to different "tides".

This is only one factor to consider in the selling decision, but it's an important one. Please feel free to contact me if you have any questions about selling your property.

Reach me at: michael.sussilleaux@gmail.com

Winds of Change

The market is shifting again. You'll read about it in the papers several months from now when all the current sales close, and the data is publicly available, but the shift is happening right now.

Buyers are buying.

Yes, the economy is still bad, and the job market is still suffering. Nevertheless, apartments are really moving again. Great properties under a million are actually becoming scarce. Every apartment that we've listed in the past month or so has had hundreds of web hits per day, and we're getting offers right from the start. On the flip side, we're struggling with inventory for our buyers because the best apartments are moving quickly.

The market is still a bit slower for larger apartments, but they're starting to move as well.

Fortunately for buyers, prices aren't rising dramatically (yet).

In previous posts, I've described how the media helps fuel the fire; exaggerating trends positively in "up" markets, and negatively in "down" markets. If the past is any indication, once the media gets wind of increasing sales activity, there will be tales of bidding wars and buyer frenzy again.

Now is the time to buy if you want to be in front of the herd.

Reach me at: michael.sussilleaux@gmail.com

No Fee Listings (Caveat Emptor!)

No one in their right mind would pay thousands of dollars for something that they can just as easily attain for nothing.

In New York City the tenant, not the landlord, is normally responsible for paying the broker's commission. This is the Bizarro-World opposite of the rest of the country, where the landlord foots the broker fee for finding a suitable tenant. (The reason for this economic inversion in New York is simply that there are many, many potential tenants all vying for the limited resource of housing. The landlords don't pay the fee simply because they normally don't "have to")

The news is not all bad for the potential tenant. There is a whole other universe of rental apartments known as "no-fee" listings. The theory is that if a landlord advertises his own apartment directly to potential tenants without involving a real estate broker, his apartment will be rented very quickly since the new tenant won't be on the hook for thousands of dollars in commission to a third party broker.

Well that's the theory.

The problem is that this reasonable idea has been almost completely perverted by individuals of questionable moral and ethical character. These include landlords, tenants and yes, real estate brokers too.

A full treatment of the world of no-fees will have to wait, simply because there is too much to get in to in this limited space, but I will touch on a just a few of the highlights.

1. Bad landlords. Bad landlords have substandard apartments that are in abysmal shape. No one with the means not to would ever live in one of these holes. Unfortunately, there are many folks who don't have the means, and they are forced to rent these hovels. The landlord takes advantage of these people since they don't have the ability to upgrade. Result: Horrible apartments offered as "no-fee".

2. Bad tenants. Bad tenants can be a nightmare beyond belief. Since it's likely that you dear reader are not a landlord and are probably none too sympathetic to their troubles, this one may be lost on you, but consider this: Picture having a "house-guest" that wantonly destroys your home and never pays you a dime, all the while you are out thousands of dollars paying your own expenses plus fixing this Bozo's damage. Furthermore, suppose that the police and courts are sympathetic to this devil of a person, and seem to believe everything this liar says. Result: Never again! The honest landlord with a nice place will use a broker next time to pre-screen potential tenants.

3. Bad brokers. Bad brokers will advertise "no-fee" listings under the guise of "owner pays commission" apartments. When you meet with the broker there's bad news. The apartment was just rented that morning. "Don't worry" he calmly reassures you, "I've got an even better apartment available on the same block. There's a small fee with this one, but ..."

Like the proverbial dusty and forgotten Ferrari tucked away under a sheet in a barn somewhere, great no-fee apartments do exist. For price points under $2,000 there is a reasonable chance of successfully finding a nice apartment if you're willing to put in the time and effort to separate the wheat from the chaff. For more expensive apartments, your best bet is to try and negotiate fees and/or rent with the landlord and hope that rental demand is soft enough that you will receive at least some concessions.

Reach me at: michael.sussilleaux@gmail.com

When is the Perfect Time to Buy (or Sell)?

Time and timing. When it comes to real estate everyone wants to peer unerringly into the future, but our best laid plans are confounded by the fact that we are only privy to knowing with certainty what happened in the past.

Interestingly, though not surprisingly, buyers want to buy at yesteryear's low prices, and sellers want to sell at the historic high-water mark (or even higher!). These "decisions" are often made without the slightest regard for what's going on in the real world. The old adage of "a property is worth exactly what someone is willing to pay for it" is a tough customer and can't be ignored.

No build-up here. The answer to the question of when is the "best" time to pull the trigger is this: Make the best decision you can based on the facts available to you at the time and the circumstances of your own situation. In a nutshell, be realistic and be reasonable and you will be rewarded.

I'm writing this on August 3, 2009. This happens to be a great time for buyers. (If you're selling to buy, then relax, as you too will hopefully be a buyer soon)

Why is it a great time for buyers?

1. Prices are off an average of 10 to 20% or more from just a year ago. It's a genuine housing SALE.
2. Inventory is abundant. The law of supply & demand reaffirmed!
3. Prices have stabilized and deals are being done. (The volatility of the market has stabilized)
   
4. Interest rates are at record lows! This is the real "Act before midnight tonight" motivator. Interest rates shouldn't be low at all. The money supply is increasing, which leads to inflation, which leads to higher interest rates. It's only a matter of time before interest rates start their inexorable climb.
   

The wildcard in all this, and the most important factor of all, is your personal situation. Is your employment stable? Do you have money saved? ...etc. I can't help you with this part. This analysis is up to you; everyone's different.

Hey, I don't have a crystal ball, no one does, but if your situations is stable and you have the means, all the signs point towards great opportunity as a buyer.

Reach me at michael.sussilleaux@gmail.com

The Blog is Coming to Amazon's "Kindle" Platform

The blog is expanding! Amazon is trying to expand content for it's wireless reading tablet, "Kindle", so I decided to join their beta program and publish the blog on it.

I've received so much positive feedback from you on the blog, that I want to do everything I can to expand readership. I think that Terra Firma is somewhat unique in it's approach, and that there's something in it for everyone.

Real estate transactions are almost certainly the largest financial transactions that you will ever be a party to, and while there is a plethora of "how-to" fodder available, I've always felt that the vast majority of it was sorely lacking in practical advice, and more importantly, a thorough analysis of how all the relevant parties interact, what their strengths and weaknesses are, and most importantly of all; what their true motivations and agendas are. (Whew, that was one long sentence)

So whether you're a faithful reader, or a new visitor, I urge you to take a peak back at previous posts for a refresher, and stay tuned for even more juicy tidbits of insight. Keep sending me those e-mails, and I'll do my best to reach out to all of you.

Reach me at: michael.sussilleaux@gmail.com

Real Estate Myth Number 1: The Boutique Broker

Your luxury apartment or townhouse is genuinely spectacular. It's a multi-million dollar home, and when the time comes to sell it, you're not going to entrust the sale to just anyone. The broker who represents your property must be every bit as refined and pedigreed as your lovely home. This is clearly the milieu of the "Boutique Broker"

"Edwin Paddington Snodgrinckle" of "Snodgrinckle Elite Luxury Residences" is "the" most prestigious broker in the city -- or so you hear -- and fortunately for you he's been able to squeeze you in this Thursday so he can evaluate the suitability of your humble abode for inclusion in the Snodgrinckle stable of superior luxury homes.

Snodgrinckle arrives punctually, and nods casually at your tastefully decorated home. He remarks that it reminds him of the well appointed servant's quarters of the Rockefeller mansion; where he regularly attended black tie affairs when New York was "New York!".

Oh, it gets better. Old Edwin here has done $500,000,000 worth of business over his career and he conspiratorially -- "I really shouldn't tell you this, but ..." -- rattles off a gaggle of names from old New York Society whom he has represented.

Ask Mr. Snodgrinckle how he plans on marketing your property and he'll wax poetic about the thousands of buyers unique to his rolodex gathered over the course of his 45 years in the business. He'll also tell you that you'll get the best of both worlds; his premium service and the service of all the brokers in Manhattan since he distributes your listing to all the "big name" pedestrian firms.

Flushed with excitement from artfully spun tales of patrician hob-nobbing, and overwhelmed by his 45 years plus in the real estate business, you practically beg for the honor of having him represent your property.

Sounds like a dream come true to me, so what's the catch? Where is the myth?

1. Unfortunately for you the Boutique Firm has no real advertising and marketing budget. They can not hope to reach the number of qualified buyers that the largest firms do. Instead they play up their "expertise" in your type of luxury property as if this will somehow mitigate the fact that they can't and don't advertise extensively. All the alleged expertise in the world is completely worthless if buyers aren't exposed to your listing.
2. Their one page, out-of-date, homemade website; (if they even have a website); is virtually invisible to anyone searching for a property. It may appear on page 2,137 of a Google search, but who realistically looks past page 2 (at most) of the results? No buyer searching for a luxury property is ever going to find your listing on the Internet.
3. The only advertising you will likely get with a boutique firm is the occasional ad in the New York Times. Unfortunately the role of the Times as the "New York Real Estate Bible" has almost completely evaporated in recent years along with its precipitous decline in circulation. My listings typically attract over 10 times the number of visitors to my company website than I receive on the Times site! (Yes, the big firms advertise on the Times too -- we have the budget to advertise on many, many venues.)
   
4. While it (should) be true that Mr. Snodgrinckle will share the listing with other brokerage firms, the other firms will not advertise it on their multi-million dollar prominent websites, nor will they publish it in magazines, newspapers and international venues since it's not their listing. Since all the major firms share their listings, it begs the question why not invest your $500,000 commission with a firm that can actually promote your listing around the city, country and world, since all the one-man-bands like Snodgrinckle will still receive the listing information anyway?
5. Mr. Snodgrinckle almost certainly has a rolodex, but buyers at this level do not "belong" to one broker. If you're a player in New York real estate, you appear in many rolodexes. When your listing is disseminated among all the brokers in New York, you can be absolutely sure that Mr. Snodgrinckle, all the other "boutique brokers" and all the brokers from the big firms will be on the phone to their best buyers within seconds because each one of them will be competing to be the first to reach the big players and therefore share in the co-broke commission.
6. Today's buyer is younger, more educated and computer savvy. They do not read print ads. They use the Internet, and they search on their own. Having no public presence other than a newspaper ad borders on ludicrous. You would be doing yourself a egregious disservice by not doing all you can to reach these buyers.
7. Snodgrinckle's track record of success over 45 years is most likely just that: Snodgrinckle's success, not his seller's! If Snodgrinckle sells a $10,000,000 townhouse directly to someone on his rolodex, he collects $600,000. That's a tidy sum. But what if more buyers saw the property? Buyers not in Snodgrinckle's rolodex, but instead brought by a co-broker? Maybe the townhouse would have gone for $12,000,000. In this case Snodrinckle would "only" make $360,000 since he would be splitting the commission with a co-broker who brought the buyer to the deal. Can you see how it's in Snodgrinckle's best interest; and specifically not in your best interest; to keep the deal close to the vest?
   

This is just the tip of the "boutique brokerage" iceberg waiting below the surface to sink your ship. If you are considering the services of a "Mr. Snodgrinckle", please reach out to me so we can discuss it further. It simply makes no sense to pay such a significant sum of money in commission to someone who doesn't have the capablility of bringing you the best buyers so that you will receive the highest price for your property.

Reach me at: michael.sussilleaux@gmail.com

I Read the News Today Oh Boy!

Unless you live under a rock, you are undoubtedly cognizant of all the bad news of late. The first quarter 2009 Manhattan real estate sales statistics recently came out, and predictably the news was that sales are down. No surprise there.

What is surprising is that signed contracts are on the rise. Hmmm, "So what?" you may ask. "How does this affect me, and why should I care?"

If you were to "buy" or "sell" a property today, you would sign a contract of sale. This is really what the "sale" is. All the terms of the transaction are spelled out in the contract and the Buyer and the Seller both sign the document to acknowledge their agreement to the terms and conditions.

Can you move in to a property you just "bought" today by signing a contract? Heck no. You've got to "close" the deal. A closing is where the Buyer & Seller as well as a bunch of lawyers and other folks sit at the "closing table" and a myriad of documents are signed, fees paid, mortgages issued and monies exchanged. Oh, and at the end of it all, the Seller has his money and the Buyer has the keys.

The closing typically happens two to four months after the contract is signed. This creates a significant lag between when a property is "sold" and when the property "closes". The media reports on closed sales, not contracts signed, so for all intents and purposes, the media's perspective of the housing market is months behind. This lag is exacerbated by the fact that the reports come out quarterly, so if a deal "closes" in the beginning of the quarter, it won't be included in the quarterly statistics until almost three months later!

The news that contract signings are up validates my, and my colleague's "real-life" experiences that there is significantly more activity in the market than last year, and even the early part of 2009.

No one can say for certain that we have hit bottom, but the indication is that we are either there or very close since activity is on the rise. The sad thing is that Buyers who are waiting for the "official" bottom to hit, will only find out about it long after it has actually occurred. By then it may be too late.

You may want to re-read this fascinating article if you're a Buyer.

Reach me at: michael.sussilleaux@gmail.com

Seller's Math

It goes without saying that when you sell your property you want to make as much money as possible. Certainly no one wants to lose money.

Many potential sellers calculate the price that they need to sell their property such that when all their expenses are deducted, they will break even. This is very useful information and I recommend that every person considering selling their property perform this calculation.

Things can get ugly when the break-even price point is lower than what the property is actually worth. A Seller that refuses to consider an offer less than the break-even point may be suffering from a case of what I call "Seller's Math". "Seller's Math" is simply the refusal to accept the actual worth of their property in the current real estate market, and artificially value the property at a number which covers all the Seller's financial obligations.

For the past ten years, New York City real estate has been steadily appreciating. Assuming you owned your property for at least a year or two and didn't wreck the place, you were virtually assured of a profit. Times have unfortunately changed, and some people are forced to sell at a loss.

There are two pitfalls that I see Sellers fall into with alarming regularity.

1. The refusal to accept that however unpalatable the thought may be, buyers don't care that you may be losing money in the deal.
2. The misguided concept that their apartment is somehow exempt from the price declines that have affected all the other apartments in their building or neighborhood.
   

If you don't "have" to sell, then you can opt to ride the storm out and wait for the market to take a positive turn if you're not happy with the feedback you're getting on the worth of your home. On the other hand, if you positively have to sell, then you are doing yourself a disservice by not cutting your losses and taking the best offer that comes around even if you incur some out of pocket expenses. The longer a property sits on the market, the less likely that it will sell for a good price. Read this to find out why this is the case.

The news isn't all bad. With the best marketing and the best broker, you can maximize your sales price in any market. I'm happy to discuss this further, or answer any questions you may have.

Reach me at: michael.sussilleaux@gmail.com

Wake Up!

Rise and shine buyers!

For the past seven years or so, buyers have been pretty much continually lamenting the high price of Manhattan real estate. Heck, I don't blame them. Year after year prices went in one direction; up, up, up.

The situation is quite different now, and I have exciting news: Prices are down, and it's a great time to buy!

So why aren't buyers buying?

There are two very legitimate reasons. First, some buyers aren't buying because their jobs are in very real danger of going away. Second, some buyers aren't moving forward because their cash reserves have diminished in value so much as to materially affect their ability to purchase. These are two very real problems, and they have a palpable effect on the buying decision. If you fall into one or both of these categories, I completely understand your reticence in moving forward.

What about the rest of the fully qualified buyers out there? Why are they on the fence, and should they act now or later?

I think that most people who are fully qualified to buy who aren't purchasing right now are waiting for the "bottom of the market". No one knows in advance when a "bottom" will actually occur, or how low it will be. By definition the "bottom" is only realized after it has occurred! There's no doubt whatsoever that the less you pay for a given property on a given date, the better off you are, but there are some very compelling reasons to suggest that now is the best time to move ahead with a purchase.

1. Interest rates are at record lows. There is normally an inverse relationship with real estate prices and interest rates. The lower the interest rate the higher the home prices, and vice versa; the higher the interest rate, the lower the home prices. This relationship exists because normally what people can afford to buy is based on their monthly payment. If they have to pay more for interest, they can afford less for the price of the home. We are in the midst of an anomaly where prices are low and interest rates are low. This can't last forever, and with inflation fears, it is very likely that interest rates will rise sharply in the near future.

2. There is no competition. Contrary to what many people would like to think, most people take great comfort in being part of the herd; doing what everyone else does, rather than acting decisively. When bidding wars were common, people lined up out the door to hurl their money at sellers all the while cursing the competition. You have your wish. The competition is gone. Prices are down. If you're the only buyer in town you name your own price. This dovetails in with reason number 3:

3. The bottom may not have yet been hit. That's right, prices may drop further -- I don't know that they won't -- but I don't know that they will either. As I pointed out above, by definition, there's no bottom until prices start to rise. What do you think will happen when the media reports that prices are on the rise and New York real estate is "back"? Do you think that you will be able to mosey into an empty open house and present a "take it or leave it" offer to the desperate seller? Do you think that you're the only one out there smart enough to ride this thing to the bottom, and then pluck up the cherry property at its nadir?

When the bottom has been declared and publicized by the media, the most likely scenario is a rapid return to normality for New York real estate, namely high prices that result from the "scarcity of resources" that has characterized this city for 200 years! It's an island, and people want to live here. Sellers whose property lost 30% or more of its value will be quick to embrace the upturn from the bottom, and price accordingly. Remember; sellers act in their own interest, and when all the buyers start knocking on their doors again, you'll be one of the herd again, and out of luck.

Here's the bottom line. If you buy now, you have an unprecedented selection of discounted inventory pretty much all to yourself. If you're not happy with the price, you can bid lower and still be taken seriously. (Just one year ago, if you didn't bid close to asking price or even above, you wouldn't even be considered -- see how quickly the worm can turn?) Buying 6 months from now for $50,000 less may seem like the thing to do, but if interest rates rise even a little bit, your $50,000 "savings" is negated; and there's absolutely no guarantee that it will be $50,000 lower 6 months from now to begin with!

I'm happy to answer all your questions and discuss the particulars of your situation. Beat the herd!

Reach me at: michael.sussilleaux@gmail.com

Views, Vistas and Cityscapes

Gazing down upon the city from an apartment high in the sky in New York City is a truly amazing experience. One can't help but marvel at the sheer magnitude of the city and of the multitude of people out there living separate yet connected lives working and playing in the sprawl below your urban aerie.

Or you could be facing a brick wall less than an arm's length beyond your sooty window pane.

Views matter. They directly affect how much a space is worth. Two similar apartments across the hall from each other in the same building can vary in price by hundreds of thousands of dollars if one of those apartments overlooks a river or Central Park, while the other apartment overlooks the walls of a neighboring building.

Equally important as the view itself is the notion of how much sunlight an apartment receives. People overwhelmingly favor southern exposures that are "light & bright" over plain old "dark" whatever direction that may be facing.

If you are in the hunt for an apartment, expect to pay a premium for a great view or a space "bathed in glorious sunlight". On the flip side, if you're a person who isn't concerned with a view or who would actually prefer something darker, you're in luck. Great spaces can be had on the cheap compared to comparable apartments in the light & bright category. (One word of caution: Don't lose sight of the fact that when it's your turn to sell the apartment down the road, you too will have to price it attractively compared to the sunnier competition)

Summary:
The amount of sunlight an apartment receives as well as the quality of the view have a direct and tangible effect on the price of an apartment. If you're buying, consider that a compromise in one or both of these criteria can save you a lot of money, but consider too that when you put it up for sale you will face the same "visionary" challenges that the current seller is facing.

Reach me at: michael.sussilleaux@gmail.com